Research

Wine Market Council has been tracking wine consumer attitudes and behaviors for more than two decades, providing its members with quantitative and qualitative research of value in planning and conducting their ongoing business initiatives.

Wine Market Council’s research committee drives the focus of the council’s research program, each year choosing to conduct studies on timely wine trade and consumer issues. The resulting wide spectrum of data and reporting is proprietary to Wine Market Council members.

Wine Market Council Research Committee

Danny Brager, Nielsen
Patrick Kozell, Ste. Michelle Wine Estates
Hugh Tietjen, Wine Communications Group
Debby Wang, Breakthru Beverage Group
Kevin Webster, Constellation Brands
Damien Wilson, Wine Business Institute at Sonoma State University

In addition, Wine Market Council formed a partnership with the Wine Business Institute, a research and education institute of the School of Business and Economics at Sonoma State University in 2016. This relationship adds an academic perspective to Wine Market Council’s research and industry insights. Through this partnership, Wine Market Council research committee member and the Wine Business Institute’s Hamel Family Faculty Chair in Wine Business, Damien Wilson, advises Wine Market Council on methodology, research topics, as well as contributes knowledge of other industry data sources.

October 2016
Freshness & Preservation Snapshot Survey

Is keeping wine fresh important to wine consumers? What preservation method do they consider the most successful?

November 2016
2016 Wine Drinker Segmentation Handbook

A set of slides based on Wine Market Council’s 2016 segmentation study for our members to use in presentations and sales pitches.

January 2016
Annual Report of High Frequency Wine Consumers

Keep up to date on the latest data on the wine preferences and purchase behavior of the most frequent U.S. wine drinkers.