Slide 1 - Consumer Segments: U.S. Adults, 2010
Slide 2 - Table Wine Drinking Frequency, 2010
Slide 3 - Millennial Table Wine Drinking Frequency, 2005-2010
Slide 4 - Gen X Table Wine Drinking Frequency 2005-2010
Slide 5 - Baby Boomer Table Wine Drinking Frequency, 2005-2010
Slide 6 - "Older" Table Wine Drinking Frequency, 2005-2010
Slide 7 - Change in Wine Consumption Compared to a Few Years Ago
Slide 8 - Consumer Segments: 2000 - 2010
Slide 9 - Baby Boomer Table Wine Drinking Frequency - Oldest vs. Youngest
Slide 10 - Reasons "Drinking More Wine" - Youngest vs. Oldest
Slide 11 - Reasons "Drinking Less Wine" - Youngest vs. Oldest
Slide 12 - Net Gains in Wine Consumption vs. Five Years Ago
Slide 13 - "Regularly Drink" Selected Varieties - Oldest vs. Youngest
Slide 14 - Net Change in Imported Wine Usage vs. Five Years Ago by Country
Slide 15 - Net Change in Domestic Wine Usage vs. Five Years Ago by State
Slide 16 - Past Year Direct Wine Purchases, 2010
Slide 17 - Reasons for Not Buying Winery Direct
Slide 18 - Current Wine Club Membership, 2010
Slide 19 - Reasons for Not Belonging to a Wine Club
Slide 20 - Online Wine Purchases, 2008-2010
Slide 21 - Knowledge of State's Shipping Status
Slide 22 - Top Wine Drinker Online Activities
Slide 23 - Do You Use the Internet to get Information About Wine
Slide 24 - Top Categories of Wine Information
Slide 25 - Use of Social Media to Discuss Wine
Slide 26 - Do You Follow Wine People on Twitter
Slide 27 - Do You and Your Friends/Family Tweet About Wine
Slide 28 - Do You Use Wine, Food, Restaurant or Bar Apps?

These slides represent selected data from the Wine Market Council's 2010 Consumer Tracking Study. Complete study results are available to current Wine Market Council members. For more information about membership, click here.