Slide 1 - Total Table Wine Consumption, 1997 - 2007
Slide 2 - Percent Growth in Total Table Wine Consumption, 1993 - 2007
Slide 3 - U.S. Adult Per Capita Table Wine Consumption v. Population Growth, 1970 - 2007
Slide 4 - Consumer Segments, U.S. Adults, 2007 (%)
Slide 5 - Consumer Segments, U.S. Adults, 2000-2007 (%)
Slide 6 - Consumer Segments by Volume, 2007
Slide 7 - Total Wine Drinking Frequency, 2000-2007
Slide 8 - Consumer Segments by Gender
Slide 9 - Segments by Age, 2007
Slide 10 - Younger Generations Drive New Growth
Slide 11 - Beverage Alcohol Conusmers, 2000
Slide 12 - Beverage Alcohol Conusmers, 2007
Slide 13 - Frequency of Purchase by Price Point, 2007
Slide 14 - Color Mix by Segment, 2007
Slide 15 - American Generations
Slide 16 - Relative Size of Generations
Slide 17 - Segments by Generation, 2007
Slide 18 - Male to Female Ratio of Wine Drinkers, 2007

These slides represent selected data from the Wine Market Council's 2007 Consumer Tracking Study. Complete study results are available to current Wine Market Council members. For more information about membership, click here.