Slide 1 - The Wine Industry's "New Normal"
Slide 2 - Consumer Segments, U.S. Adults, 2009
Slide 3 - "Tradeoff" Consumers by Generation, 2009
Slide 4 - Wine Consumption Shifts Among Cores and Marginals
Slide 5 - On-Premise Wine Spending Compared to a Year Ago Among Cores and Marginals, Wave 4
Slide 6 - Future Wine Purchase Intentions, Wave 4
Slide 7 - Consumer Segments: 2000-2009
Slide 8 - Consumption Frequencies: 2000-2009
Slide 9 - Younger Generations Drive New Growth, 2009
Slide 10 - Wine Consumer Perceptions of U.S. Economic Conditions in Past Year, Wave 4 by Generation
Slide 11 - Better Off by Generation
Slide 12 - Wine Consumed Most Often – Imports vs. Domestic – by Generation, 2009
Slide 13 - Wine Club Membership by Generation, 2009
Slide 14 - Online Wine Purchases, 2009
Slide 15 - Eating Out, 2009
Slide 16 - Importance of Purchase Factors On-Premise

These slides represent selected data from the Wine Market Council's 2009 Consumer Tracking Study. Complete study results are available to current Wine Market Council members. For more information about membership, click here.