Wine Market Council Presents

The Seventh Annual Presentation of:

US Wine Consumer Trends

Featuring new research on older Millennials and younger "Mini-llennials," buying wine in an ever-changing economy, and the results of a study of the choice process in selecting wines and the relationship of brands to this process.

Presentations by:

  • John Gillespie, President, Wine Market Council
  • Danny Brager, VP Group Client Direct, Beverage Alcohol Team, The Nielsen Company
  • Dr. Greg Carpenter, Kellogg School of Management, Northwestern University/Center for Market Leadership
 

New York
Tuesday, January 31, 2012
9:30am - 1:00pm
The Museum of Modern Art
The Celeste Bartos Theater
Lewis B. and Dorothy Cullman Education and Research Center
4 W 54th Street
New York, NY 10019

 
 

Santa Rosa
Friday, February 3, 2012
9:00am - 12:30pm
The Event Center at Vintners Inn
4350 Barnes Road
Santa Rosa, CA 95403

 

New this year: Afternoon Winery Marketing Strategy Workshop with Dr. Greg Carpenter (in Santa Rosa only)

This hands-on workshop will give 15 small- and medium-winery representatives the opportunity to work with Dr. Carpenter in a group session and learn how to apply the research discussed in at the morning presentation to each participant's specific marketing goals and strategies.

For more information about this workshop, click here.

Cost: $95 per person for non-members.

Admission is free for Wine Market Council Members

CLICK HERE FOR PRESS REGISTRATION

To register, please complete the registration form below. You will receive an email confirming the receipt of your registration.

New this year — Up to 3 company representatives can be registered below. If you need to register more attendees, please indicate this in the "comment/question" box below, or contact Sherri Fidel.

 
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No portion of the ticket price is deductible as a contribution to a charitable or non-profit organization. Consult your tax advisor as to the deductibility of the ticket price as a business expense.